Live Your Life Like A Start-Up
Arthur C. Brooks, President, American Enterprise Institute
Entrepreneurship has always played a central role in American society. Ambitious individuals using their talents to create new ventures are a central piece of our national story. But at its root, to be an entrepreneur is not simply to create wealth by building a business. True entrepreneurship is to create dignity and meaning by treating one’s whole life as a start-up. Arthur Brooks, president of the American Enterprise Institute, draws together ancient philosophy, modern history, and the latest social science research to define a new vision of entrepreneurial living – and offers a tactical roadmap for each of us to apply the key lessons and principles of entrepreneurship to build happier, more productive lives.
Arthur C. Brooks is president of the American Enterprise Institute (AEI). He has served as president since January 1, 2009. He is also the Beth and Ravenel Curry Scholar in Free Enterprise.Before joining AEI, Dr. Brooks was the Louis A. Bantle Professor of Business and Government in the Maxwell School of Citizenship and Public Affairs at Syracuse University, where he taught economics and social entrepreneurship. Prior to his work in academia and public policy, he spent 12 years as a classical musician in the United States and Spain. Dr. Brooks is a contributing opinion writer for the New York Times and the bestselling author of 11 books on topics including the role of government, fairness, economic opportunity, happiness, and the morality of free enterprise. His latest book is the New York Times bestseller The Conservative Heart: How to Build a Fairer, Happier, and More Prosperous America (Broadside Books, 2015). He has also published dozens of academic journal articles and the textbook Social Entrepreneurship (Prentice Hall, 2008). Dr. Brooks received his Ph.D. and M.Phil. in policy analysis from the Pardee RAND Graduate School. He also holds an M.A. in economics from Florida Atlantic University and a B.A. in economics from Thomas Edison State College.
Audio of the audience questions during the Q&A session (beginning at 52:25) is very low and was not picked up through the microphones. We sincerely apologize for the technical error.
- The American Enterprise Institute