Arthur C. Brooks, President, American Enterprise Institute

Entrepreneurship has always played a central role in American society. Ambitious individuals using their talents to create new ventures are a central piece of our national story. But at its root, to be an entrepreneur is not simply to create wealth by building a business. True entrepreneurship is to create dignity and meaning by treating one’s whole life as a start-up. Arthur Brooks, president of the American Enterprise Institute, draws together ancient philosophy, modern history, and the latest social science research to define a new vision of entrepreneurial living – and offers a tactical roadmap for each of us to apply the key lessons and principles of entrepreneurship to build happier, more productive lives.